In the modern world, the territories - cities, towns, regions, countries or districts - compete against one another as if they were ordinary business units. The object of their competition is crucial for those territories' development: tourists, investors, inhabitants, financial aid from the central government... With the growing level of such competition, it is very important to implement modern measures of raising the attractiveness of a territory. The complexity of such measures, which includes territorial improvement, public relations, event management, government relations and many more, can be overwhelming for small local government branches. The combination of these factors is regrouped under one concept called "Territorial Marketing".
The goal of such marketing is to create a system of local activities, joining inside a single concept a big list of possible actions that include social development, urban development and advertising. All this is done to achieve a universal goal that every modern territory has before it: increasing the level of attractiveness for government or foreign investment or for tourists. The target group is determined separately in each case, but attractiveness remains the central point.
Territorial marketing concerns everyone who feels involved in making his or her town, region or country a better, more attractive place, for them, tourists or investors. This means that governments are directly concerned by territorial marketing and need to be aware of all its different aspects. Moreover, companies and local associations will often feel concerned by this in order to develop their activity or lifestyle.
We, ID-réel (a territorial marketing company based in Paris, France), work on a daily basis with countries like Russia, Ukraine or Georgia, where the need for fast development of urban and social environment is immense. Though the company's general approach is to work closely witch each client to determine his needs, there are some separate cases that illustrate how territorial marketing works.
We successfully run such projects as Branding (together with BrandLight, one of the world leaders in the sphere), press tours, organising events, presentations for investors in Europe, investor relations etc.
66 avenue des Champs Elysées
75008 Paris, France
Phone: +33 9 70 44 68 53
Fax: +33 1 45 62 01 12
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He is: Managing Partner
He is: Managing Partner
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